Wilder Woods, Sure Ain’t Review

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We reviewed Wilder Woods single “Someday Soon Review” on May 1, 2019 (Read Review HERE).  AT that time the frontman’s identity was an unknown variable. Now revealed in the video for the newest single “Sure Ain’t,” known to many as front man Bear Rinehart, Wilder Woods’ reveals his identity in the new video for “Sure Ain’t,” directed by Gus Black (Phoebe Bridgers, Lennon Stella, Gary Clark Jr).   “Sure Ain’t” is the latest installment in a series of Wilder Woods visuals with recurring characters and a narrative through line exploring the tensions an artist feels between his home and the stage, and the collateral damage that results. Rinehart’s wife, Mary Reames Rinehart, also appears in the video as his ongoing muse.